3.1 Phillip Lim

It can be easy to miss the set of stairs in the back of the store, which is a shame--it leads downstairs to a small assortment of clothing selected for a theme of Phillip's choosing.

Make sure to check out the Lucite tables in the store's middle and back for Lim's accessories and a jewelry collaboration with Anna Sheffield of CFDA award-nominated Bing Bang.

The feel is "more of a museum than a store", making this SoHo showcase pitch-perfect for spotlighting the namesake designer's "simple yet modern and tastefully done" line for men and women; "whether you like to ogle handbags", "well-cut clothing in every shade of gray in the rainbow" or downright colorful attire, you'll find "newness and unique combinations"; the "helpful" staff also has your...

Fantastic fashionista Phillip Lim's flagship SoHo store has a fine selection of his fashions for the discerning shopper.

Heralded as the best new everything in fashion, 3.1 Philip Lim can be found in the chicest boutiques around town, but why not just go straight to the source? Since 2007, Lim's die-hard fans have been able to elbow each other all in one central flagship store. The second floor of this two-level boutique offers The Kid by Philip Lim and the organic Go Green Go Collection. The details of Lim's...

In Short
Mention the name Phillip Lim to any fashionista and most likely you'll hear an enthusiastic ""I LOVE Phillip Lim!"" The New York designer has such devoted fans for a reason: his...