Lucky Brand

Born in the heart of downtown LA in 1990, Lucky Brand is one of the original denim pioneers of Southern California, known for iconic pieces inspired by the spirit of West Coast rebellion. Over the past 30 years, Lucky Brand has expanded into a lifestyle brand, offering a full range of denim jeans, apparel and accessories like shoes and jewelry for both Men and Women. Our Lucky Brand store in...

Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990, quickly earning the title of "America's favorite." Lucky also produces unique apparel, shoes, accessories and jewelry for men, women and children, in addition to plus-size and big & tall styles.

Shop for designer jeans, men's and women's clothing and more at the official Lucky Brand online store. FREE SHIPPING EVERYDAY!