Family-owned and Operated Dealership - Michaelâ€™s Auto Plaza in East Greenbush, NY Michael's Auto Plaza has been serving the Capital Region for 14 years at its current location in East Greenbush. I, Michael Rubinchuk, founded my dealership on trust, integrity, and respect. My son Eugene, General Manager, and I are proud to offer these values in our sales and business practices so our customers keep coming back. We enjoy knowing our customers by name and recognize them when they come back. And new customers from Albany, Troy and East Greenbush may recognize me from our Michaelâ€™s Auto Plaza commercial running on television. I donâ€™t wear my fur hat all the time, but you may see it on my head in the winter. â€œWhen the competition gives you a concussion, come see me, Mike the Russian."