Proenza Schouler LLC

Womens Apparel

Jack McCollough and Lazaro Hernandez's refined collection, named for their mothers' maiden monikers, boasts a hip, downtown sensibility that's evident in their edgy womenswear, strappy satchels and pointy stilettos as well as their retail showcases. Steel shelves and exposed beams create a modern backdrop for runway looks with a subtle 'wow' factor at the UES original, while the big, bright...

Fashion’s golden boys Jack McCollough and Lazaro Hernandez bided their time opening up shop: what’s the rush when your Parsons senior thesis project was snapped up by Barneys faster than the straps on a PS1 bag? Channeling luxury through the lens of youth culture has made Proenza worshipped lustfully by downtown darlings. But the boys challenged the uptown/downtown dichotomy with a Madison...