New joggers and experienced marathoners say "do your feet a favor" and dash into these one-stop running shops in Lincoln Square and Old Town for "excellent" sneakers, apparel and accessories; the "knowledgeable" staff ensures proper shoe selection and fit via a gait-analyzing treadmill, and though it's "a bit expensive", joining the "loyalty program" can help soothe "the sting."
Instead of a turn 'em and burn 'em approach, the fit and fab staff measures my feet, watches me run, and gets me in the right running shoes. Great apparel to boot!
If you're serious about running, jog over to this Old Town shop, where the knowledgeable staff members -- all runners themselves -- take the time to find the shoes that work best for you. (They'll even check out the wear patterns on your old shoes to diagnose trouble spots.) You can also stock up on stylish athletic gear and accessories such as heart rate monitors and watches.