Keep Memory Alive

Since 2005, Keep Memory Alive has been providing Charitable Organization from Las Vegas. Keep Memory Alive is incorporated in Nevada.

Keep Memory Alive is committed to improving the lives of patients and families as they navigate the challenges of brain disorders, including Alzheimer's.

Philanthropist Larry Ruvo founded Keep Memory Alive (KMA) in 1996 to raise awareness and funds for brain disorders. Designed by world renowned architect, Frank Gehry, it is an iconic landmark in Downtown Las Vegas. The building broke ground on February 9, 2007.

In 2009, Larry partnered with Cleveland Clinic, perennially named among the nation’s top five hospitals by U.S. News and World Report,...