Athena Strategic Marketing was built and operates under the philosophy that an organization’s decisions are most effective, have superior implementation and deliver the greatest success when there is an in-depth understanding of the customer (client), market (community) and competition (for limited resources). This knowledge is the foundation by which all our detailed strategies and plans are...
Richard Day Research, based in Evanston, Ill., is a leading full-service market research firm serving corporate, government and nonprofit clients. The company s capabilities include survey research, in-depth qualitative interviewing, databases and market analysis. It employs a range of methods, such as quantitative surveys of clients and prospects and internal analysis of customer databases and...