BicycleWise & Sports Fitness - Your locally owned Bicycle shop in Whitewater Wisconsin offering bicycle sales, service, repair, parts, rentals accessories and clothing as well as snowshoe sales and rentals.033690ATTR:RENTALSREPAIRS
Bicycles and bicycle repair for all levels and ages of rider. BicycleWise is the sole dealer of Sotherland Custom Bicycles.
BicycleWise is owned and operated by John and Liz Sotherland. John is a Master frame builder who has worked for Schwinn and Waterford Custom Bicycles.
We are interested in assisting cyclists of every level.
BicycleWise is a locally owned by Liz and John Sotherland who are interested in getting people to enjoy cycling at any level. BicycleWise brings the knowledge and experience of a racing cycling and a world-class frame builder to the casual as well as seasoned cyclist.