Billionaire Boys Club & Ice Cream

Billionaire Boys Club and Icecream are two brands brought together in this flagship store in New York. Contemporary to the point of futuristic this store is worth a look just for the decor including an ice-cream bar shaped sofa.

"Get your street cred" at this SoHo shop founded by musician Pharrell Williams and Japanese designer Nigo, boasting one floor with the owners' Ice Cream label and a "sweet confection shop" feel and another showcasing the BBC brand; the "beautiful displays" feature sneaks and "unique/quality casual/sporty-wear" "often worn by hip-hop moguls", but looking dope has its price – expect goods "a...

Neptunes hustler Pharrell Williams teams up with designer Nigo (of A Bathing Ape fame) to make homo thug hetero again. The name gives an exclusive feel while sneaker pimps cream over the color explosion that is the first floor sneaker gallery; head upstairs for the jeans/t-shirt/cap to match.