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In 1967, the company was sold to Pillsbury. The company's large investors expanded at a rate rivaling that of the parent company so it was up to the new owner to step in and attract more customers. Pillsbury introduced a new hard-hitting executive to take control over the franchisees. Donald Smith began by introducing an ever more demanding franchise contract so that the franchises could only...
Since its Florida beginnings more than 45 years ago when a Burger King hamburger cost 18(cent) and a WHOPPER sandwich cost 37(cent), Burger King Corporation has established restaurants around the world -- from Australia to Venezuela. By 1967, when the Company was acquired by the Minneapolis-based Pillsbury Company, 8,000 employees were working in 274 different restaurant locations. Today, there...