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BURGER KING chain of fast food restaurants, featuring menu items, nutritional information guides, kid s meals, BK store locator, plus information on the company, franchise opportunities, and careers
In 1967, the company was sold to Pillsbury. The company's large investors expanded at a rate rivaling that of the parent company so it was up to the new owner to step in and attract more customers. Pillsbury introduced a new hard-hitting executive to take control over the franchisees. Donald Smith began by introducing an ever more demanding franchise contract so that the franchises could only...