Chipotle

Established in 1993, Chipotle Mexican Grill focuses on the development and operation of fast-casual, full-service, Mexican restaurants in the United States. The chain s restaurants serve a selection of burritos, salads, burrito bowls, chips, and crispy and soft tacos. Its restaurants use several ingredients, such as tomato salsas, sour cream, cheese and romaine lettuce to prepare fajita...

We live in strange times when the word for a dried, smoked jalapeño pepper makes it into the title of what is essentially a fast-food restaurant. But we're not complaining. The menu printed on the wall above the kitchen is minimal and direct. You order your meat (or your vegetables) and your toppings and wait for your reward at the end of the cafeteria line. We go for the spicy beef barbacoa or...

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Changing the way the world thinks about and eats fast food. When Chipotle opened its first restaurant in 1993, the idea was simple: show that food served fast didn't have to be a "fast-food" experience. Using high-quality raw ingredients, classic cooking techniques, and distinctive interior design, we brought features from the realm of fine dining to the world of quick-service restaurants. Over...