The whole family can get comfy at this SoHo outpost of the popular LA-based label renowned for its super-soft, understated T-shirts, tanks, hoodies, swimsuits and beach-ready dresses in neutral and vivid bright colors and stripes; the setting – whitewashed exposed-brick walls, natural wood displays, playful pinwheel accents – is just as laid-back as these easy-wear jersey and woven pieces.