Eastern Floral was founded in 1950 by Frank DeVos. In 1998, DeVos sold Eastern Floral to a national company headquartered in Fort Lauderdale, and in 2001, the business was acquired by Bing Goei in a bankruptcy sale. Now overseeing Eastern Floral's eight locations in Grand Rapids, Grand Haven and Holland, Bing and his children have reestablished Eastern Floral as a National Top 50 Teleflora...