Befitting its devilish moniker, this NoHo boutique offers high-end casual threads from owner-designer Aimee David (aka Queen of e.vil), including house-label T-shirts emblazoned with sassy phrases, high-end silk and cashmere attire, plus accessories and special-edition items; the funky merch is displayed in stark-white environs adorned with glowing neon signs and Barbie mannequins.