Food 4 Less

For over 20 years, Food 4 Less has provided our communities with market fresh foods at incredible savings and the highest levels of customer service. We are a locally owned supermarket group with roots in the Central Valley dating back to 1938.

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Gongco Foods, which operates seven Food 4 Less stores throughout the Valley, began in 1938 when the Gong family opened the Fairway Market in downtown Visalia. In 2007, the Fairway Market was converted to a Food 4 Less. Today, Gongco Foods remains headquartered at the Visalia location, and operates Food 4 Less stores in Porterville, Selma, Fresno, Madera, Atwater and Merced. The company has a...