Steve Stefano founded Joico International in 1975 and started a chain of salons in southern California. Joico scientists and salon professionals introduced keratin protein, the substance that makes up hair's natural fabric, in hair care products. This ingredient, called Triamine Complex, became the foundation for all Joico hair care products. Styling products were added to Joico's product mix...
We eat, sleep and breathe beauty. We develop innovative, top performing hair products for healthy hair. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the salon industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn't our job - it's our passion.
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