J Crew's sister fashion powerhouse has borrowed some tricks of the trade while developing killer moves of her own. Madewell is styled like a boutique, but lines (Hi-Line, Madewell, Wallace, Hawke, New Haven) have more in common than their geography. All from the same design team. Result is a highly curated unified Mecca where the 'women look sexy in men's clothes' spirit reigns. Think boyfriend...