"Gold-standard" styles, "lip-smacking" bags and "can't-live-without" shoes keep customers coming to Miuccia Prada's SoHo flagship and its scattered sibs despite "break-the-bank" prices, but the "superior merchandise" is only half the pleasure; the Rem Koolhaas–designed attraction, set in Broadway's former Guggenheim building, is "a work of art in itself", making it "part museum, part amusement...
The likes of ScoJo and Penelope Cruz have driven the buzz for this Barcelona-based chain. Analogous to fellow Spaniards Zara, or maybe a higher-quality H&M, stocks cute, fashionable, affordable looks. Tends to be less knockoffs, and more about flirty Euro designs. Colorful dresses, T's, denim, always up for a party.