Moods of Norway

The new Moods of Norway U.S. flagship store is helmed by owners/designers Peder Børresen, Simen Staalnacke, and Stefan Dahlkvist. The store features cocktail-swinging clothing for men and women, shoes, and underwear mixed with traditional elements of Norwegian culture: a gold lacquered tractor, an old Norwegian cottage that doubles as fitting rooms, a mural of a vast fjord, and a custom...

If you haven’t given much thought to the moods of Norwegians, this adorably insane shop--the one with a golden tractor in the window--will make you wonder where those quirky Scandinavians (in this case Simen Staalnacke, Peder Borresen and Stefan Dahlkvist) have been all your life. The trio's US flagship is for stylish men and women unafraid to “peacock it out.” There are fierce, hot pink blazers and hot pink hot pants (and those are just for the men), playfully printed canvas shoes and colorful boxers with notes to Grandma printed inside. But there are also more seriously high-fashion wares...

Saturdays are when the store serves up traditional Norwegian snacks: Champagne and waffles! (Yes, those waffles are tractor-shaped from their very own waffle iron.)

Green Acres socialites living in the country comes to mind. A giant gold tractor, breathtaking Norwegian landscapes, and moss-covered cabin for fitting rooms. And of course there's the fashion: old-school cocktail hour meets hip hop meets Norway. Sound too good to be true? There's more. On Saturdays they serve Norwegian waffles and champagne as scenesters shop for tractor/martini boxers,...

If you haven’t given much thought to the moods of Norwegians, this adorably insane shop--the one with a golden tractor in the window--will make you wonder where those quirky Scandinavians (in this...