When Niketown first opened, it was truly something new: a store that felt more like a funky sports museum than a place hawking running shoes. These days, however, Niketown is no longer unique to Chicago (it's sprung up in cities from Atlanta to Honolulu), and the store's celebration of athletic prowess can't cover up the fact that the ultimate goal is to sell expensive shoes. But the crowds...
Shopping is an experience at this museum to the glory of the ubiquitous brand.:
The Scene
People flock to the store to see the interactive displays, sports memorabilia (including M.J.'s shoes displayed behind glass) and looming images of sports icons on three...