; It all started back in 1964 in Hoboken, New Jersey. . . on Washington Street, to be exact. Tony Conza and two high school friends had $2,500 in borrowed money and a simple idea - make sandwiches the way you would at home. Choose only the finest quality meats, cheeses and toppings, and pile them high while the customer waits for a fresh, tasty, satisfying sandwich. All they needed was a...