Since May of 1973, when I started Rainbow Jersey with my father, bicycle brands have come and gone. I have remained true to my goal throughout the years, which is to provide the Milwaukee cycling community with honest, straightforward ideas and info about the newest and best provided by the bike industry.I am proud of the brands and services we provide. While we have been in 4 different...
sales, service and rentals
A Milwaukee area bicycle store serving the community since 1973. Bikes for all levels of riders from beginners to commuters to pros. Professional service and repair department.