Here's the real scoop: The Shore Club hotel boutique hails from New York City and is the shop of choice for visiting celebs who just walk in and don't have to ask the price of the latest from Diane Von Furstenberg, Helmut Lang, Marc Jacobs, Paul Smith, Malo, and Jimmy Choo.
Larger-than-life rocker Tommy Lee has assembled a motley Miami crew at this paradox of a bar that combines down-'n'-dirty rock 'n' roll with the swank comforts of a chic lounge. The place is claustrophobic, with limited seating (unless you're Pamela Anderson, forget about scoring a table), high-priced drinks, and an oxymoronic soundtrack of Lynyrd Skynyrd, Michael Jackson, and Kid Rock.
So, the new Rokbar would "cometh". Whatever that means. Whether that's a play on the antics of Tommy Lee is anyone's guess. What's just about certain is that the next reincarnation of this loud, sweaty, and sex-soaked hot spot will undoubtedly be as loud, sweaty, and sex-soaked as the last. And it has nothing to do with rock 'n' roll.
Rok Bar is Tommy Lee’s club, and that pretty much tells you what you need to know about the vibe here.