Rubin Beige and his wife, Tillie, opened Rubie s Candy Store in Queens, N.Y., in 1950. By 1959, the company was renamed Rubie s Fun House reflecting the larger array of novelty and joke products it offered. In 1967, it announced that it would be opening a costume rental department that would consist of more than 200 costumes. In 1972, the company changed its name to Rubie s Costume Company and...