Rubio's Fresh Mexican Grill

After first tasting a fish taco in San Felipe, Mexico, Ralph Rubio returned to San Diego to hand-craft his own recipe and introduced America to the fish taco. Since 1983, Rubio's has served delicious fish tacos and fresh Mexican food for customers. Visit one of our restaurants today and enjoy a fish taco or sign up for the Rubio's Beach Club for insider news and restaurant coupons.

In 1983, Rubio's introduced beer-battered fish tacos to Southern California, starting the phenomenon that has spread coast to coast.\n\nNow, people still love the taste of the Original Fish Taco?, and it's easy to see why. This long-time favorite is prepared fresh in our kitchens with one faithfully-followed recipe: Wild Alaska Pollock, beer-battered-by-hand and cooked to crispy perfection....

The history of Rubio’s is a classic love story. Man sees fish taco. Man meets fish taco. Man falls in love with fish taco. Such was the case for Rubio’s founder Ralph Rubio. As a college student in the mid-‘70s, Ralph made regular pilgrimages to Baja’s best beaches to surf, sun and socialize. It was on one of these trips that Ralph sat down at a seaside taqueria and encountered his true love....

Our food is the combination of fresh, quality ingredients, our Mexican heritage and influences of the Southern California coast.