Casual clothing retailer adapts mainstream college fashions to a younger crowd.:
In ShortLocated on the less-expensive end of the overcrowded teen clothing market, this national retail chain targets middle school preppies-in-waiting with its MTV-approved line of apparel and accessories. Boys browse the store's selection of striped polos, track jackets, hoodies, jeans and more, while brightly colored tanks and camis appeal to the girls, along with skirts, swimwear, sweaters...