Sweet William

sweetwilliamltd.com

“Precious little things for little ones” are the province of this Williamsburg-NoLita duo, owned by former magazine editor Bronagh Staley, whose fantastic eye for fashion is evidenced in the charming mix of children’s clothing, shoes and toys by the kind of small independent labels not seen all over; better still, most of the merchandise is made from eco-friendly materials, making for...

With a carefully selected collection of independent designers and hard to find labels, Sweet William has become the go-to destination for unfussy baby and toddler clothing and accessories with a subtle edge. Established in 2007 in Williamsburg, Brooklyn with a second location in downtown Manhattan opened in 2010 Sweet William quickly garnered a loyal clientele of fashion industry insiders,...

sweet william is a children's clothing store located in williamsburg brooklyn and downtown manhattan. we carry a carefully selected collection of independent designers. our clothes are the highest quality, and made by environmentally and ethically responsible manufacturers. all our products are made from predominantly organic materials.
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