The Counter

Craig came from the banking industry, where he specialized in Mezzanine finance for nearly 15 years prior to making the leap to the restaurant business. After obtaining his MBA at USC, Craig's desire to open a restaurant came to reality when the concept of the Counter intrigued him. Becoming a franchisee for a fresh, new, rockin' concept would be the perfect way to quickly advance through...

"Create your own masterpiece" from "quality" patties and a "veritable plethora" of "gourmet" toppings at this "custom burger" chain, where the "happy" staffers also serve up "habit-forming" fries, thick shakes and "interesting" craft brews; critics counter they're "stark", "clamorous" and "pricey", but the "casual" approach that's "fun for kids" is "a hit."

Anti-Established in 2003, The Counter® is the 21st century’s bold answer to the classic burger joint. Ushering in a fresh era of industrial decor, today’s music, cold beer, unique wines, cocktails, and burger options that are only limited by your imagination.

Choice. Step into The Counter® and you're greeted with a clipboard and an extensive list of fresh mouth-watering ingredients that allow you to build your own gourmet burger. Our 312,120+ different burger combinations make every burger as unique as each customer. Rarely is the same burger made twice in one day.