When The Cup opened as St. Louis, Missouri’s first gourmet cupcake bakery in 2007, St. Louisans let out a collective, sugary squeal of delight. Local dessert lovers already knew about The Cup's sister store,
The Cakery, which has been creating custom designed confections since 2005. From the initial launch of The Cup in the Central West End, this beloved cupcakery has been providing...