Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shopping experience.
The seeds of Ulla Eyewear were sewn over 15 years ago when many friends of Madison local, Ulla, took notice of the fun, bold... and distinctive eyewear she acquired while visiting her native Germany. Soon Ulla found herself taking numerous requests and purchasing frames in Germany for her friends in Madison. Clearly Madison needed a store that could provide people with a place to buy...